Whether you’re a business looking for ways to reach millennials or a social media marketer looking for the next big thing, you should have a look at what Snapchat can offer. There are a number of different ways you can use the platform to connect with customers and reach new prospects.
Unlike other social media platforms, Snapchat is purely live. This means users can see where their friends are, play games, and send and receive direct messages. It also provides a secure environment for users to interact. In fact, a study found that a quarter of users have a Snapchat account, with most using the service as a way to connect with friends and family.
One of the most important benefits of using Snapchat is the ability to send and receive direct messages. This gives brands the opportunity to connect with their consumers in a personal way. You can also send photos and videos and apply fun filters to them.
Another important feature is the fact that users can share and post stories. These stories feature a variety of interesting content. Users can also check out reviews of restaurants and products, and place orders at local businesses. The site also has a store where users can purchase exclusive merchandise.
Snapchat also has a feature called the ‘Snap Map’. This allows users to check out locations and see where their friends are located around the world. In addition, users can send direct messages, view photos, and play games. The site also features a news feed, which is curated by Buzzfeed, ESPN, Food Network, and others. You can also check out the ‘Discover’ tab.
The best way to leverage Snapchat’s features is to put your brand’s name in the spotlight. There are several ways to do this, including launching sponsored advertisements, hosting contests, and promoting branded hashtags. This allows you to get in front of consumers and showcase your company’s personality, while simultaneously teasing consumers with new products. It also gives you a chance to show off your graphic design skills.
While you may not see an enormous return from using Snapchat, you might be surprised at how much it can help you. For example, the site’s geotags can allow you to target local demographics. Moreover, a customised lens can allow you to create a fun, localized version of your brand.
Snapchat also has a number of other features you might not have considered. This includes a ‘Spotlight’ feature, where you can publish your own content, or even get paid to do so. It’s also possible to purchase advertisements through Snapchat’s Ads Partners. These partners don’t share the revenue with Snapchat. You can also work with a ‘Snap Store’ to sell your own merchandise.
Another fun feature is the ‘Snap Map’. The site is powered by Mapbox, and it allows users to check out locations, read reviews, and place orders. It’s a fun and useful feature, and it’s only available to users in select regions.