Whether you’re interested in getting groceries delivered, or you just need to buy a few items for your family, Blinkit is a quick, convenient way to shop. This app connects you with grocery stores in your neighborhood, and lets you shop for all your daily needs. You can even use the app to track your grocery orders and chat with customer support executives. And Blinkit doesn’t charge a delivery fee if you order less than Rs 250.
Blinkit works with local shops and warehouses to pick and deliver the groceries you order. Unlike other grocery delivery services, Blinkit doesn’t require its retailers to have their own trucks. Rather, it works with local mom-and-pop shops to showcase the goods they offer, and offers last-mile delivery services to these businesses.
In addition to providing last-mile delivery services, Blinkit partners with local companies and warehouses, and pays them a percentage of the sales they generate. The commissions vary from 8% to 15% of the total sale price, depending on the order. In addition to its commissions, Blinkit also makes money through advertising, and through partnerships with payment partners and e-Wallet providers.
In addition to working with local businesses, Blinkit also partners with large retailers. These retailers are responsible for inbound processes, such as picking and storing products, and outbound processes, such as billing. Blinkit works with local mom-and-pop shops by giving them ad space on the Blinkit website or app, and by placing their products on the Blinkit website.
Blinkit’s Business Model is based on a commission-based income model, which is similar to the commission-based income model used by other Internet delivery companies. Blinkit works with a network of 20,000 employees, both directly and indirectly. A total of 300 “dark” retailers are in its network, with most of these stores located within two kilometers of the targeted areas. In the meantime, Blinkit plans to expand its network of partner stores to 1,000 by June 2022.
Blinkit offers its customers a variety of products to choose from, including fresh fruits and vegetables, groceries, baby care products, electronics, and more. It also partners with local retailers, warehouses, and payment partners.
The company’s business model depends on three factors: revenue, costs, and competition. The company expects to generate more orders, a higher customer base, and a higher average order value over time. It also plans to expand its service into non-grocery items, such as home goods, food delivery, and retail.
While Blinkit charges merchants a percentage of the sales they generate, it also charges them for delivery and logistics support. It also works with local mom-and-pop shops, and works with warehouses and logistics to provide last-mile delivery services. Blinkit makes money from advertising and partnerships, as well as from joint ventures with e-Wallet providers and banks.
Currently, Blinkit has a customer base of over a million users and works in fifteen cities across India. As of January 2022, the company was valued at $1 billion. It also counts Zomato and Tiger Global as backers.
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